Megawatt Labs

Micro-targeting done right.

We exceed your ad spend ROI goals by only targeting the right user, on the right device, and at the right moment all at scale.

Objective-based targeting

We are the best in the business at translating your business objectives into people-based highly targeted programmatic ads.

Decisions driven by data

Once campaigns are live we use 1st and 3rd party data to optimize ROI around users, devices, and moments.

Analytics and customer service

We hire only the best account managers with the most experience using programmatic media and analysis to get industry leading ad spend ROI.

Our process

Step 1

Audience

Campaigns start with target audiences. Our team combines research, third-party data and behavior to ensure the right segments are reached.
Step 2

Strategy

Based on audience segments, we develop cross-channel strategies that will allow for testing, evaluation, and optimization.
Step 3

Creative

Your creative needs to meet your customer with the right message on the right device. We make sure you focus on ideas instead of formatting.
Step 4

Sprint

Once we’ve received creative, it’s time to begin the campaign. You’ll be able to analyze performance in real-time through our analytics platform.
Step 5

Analytics

The MegaWatt platform provides 100% campaign transparency. Our team interprets the details so you can share successes throughout your company.
Rinse
and
Repeat!

Our Amazing Team

We are small team of entrepreneurs, ex-Googlers, and technologists that united through a desire to provide brands with more cost-efficient ways to reach their audiences.

Chris VanKula

Media and Operations

Andy Angelos

Marketing and Strategy

Steven Maguire

Product and Technology

We hire only the best account managers with the most experience using programmatic media. Email us at hello@gomegawatt.com if you are interested in joining our mission.

Knowing Chris on both personal as well as professional levels, he is highly motivated and extremely resourceful. His drive to succeed in the extremely competitive and ever-changing Internet Marketing industry, as well as his vast knowledge of how the industry works, is something to admire.

Brice Faubel, Art Director at Razorfish

Chris is a phenomenal client advocate who understands the online marketing needs of the businesses he represents. A great team manager, Chris has built a team of client representatives who excel in client service.

Brian Boland, VP Advertising Technology at Performics